GeersSullivan Website

Creating a new website or rejuvenating an existing site brings about the same challenges. Recently we launched our new website which was a year in the making. Mistakenly we thought we could make the website more affordable by writing a lot of the content ourselves – how wrong we were! Our experience through this process illustrated that we were in fact the wrong people for the job, in that our input was required, however the crafting of the written material should be performed by someone who is an expert in advertising or marketing or even journalism for that matter. The written content gathered from within our firm read like a taxation advice letter however it was only when reviewing it with the website experts that we realised this and it was then that we changed our plan for the better. In reflection of our experience this process has highlighted the vital importance of getting the right advice at the right time. It is very obvious that the chances of succeeding in business are elevated when you engage the right advisors.

If I could pass on our learnings from this experience it would be the following:

1. Be very clear on the role your website will play in your overall marketing, this could range from a portal to gather information, a sales platform or just a plain “business card”;
2. Speak to a number of website and content developers to ensure they understand your business and in particular your culture;
3. If the site requires a lot of input from people within your business have your website advisors drive the process and hold them accountable;
4. Set a budget. Just like building a house having a budget means you have a greater chance of controlling costs;
5. Ensure the infrastructure behind the website is such that it can be accessed easily so that small changes and updates can be performed simply;
6. After the site is launched seek good advice to drive as many people as possible to your site!

One of the downsides of taking a year to complete a website is you are already thinking about improvements and developments that you can implement to keep improving it, so stay tuned for the next launch

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GeersSullivan celebrate the end of a busy financial year

After what was a very busy and highly productive 2013/14 financial year, GeersSullivan saw in the start of 2014/15 with a serious bang! Dressed to impress, the GeersSullivan team and their partners filled the Rouge Lounge at Luxe Bar on Friday the 4th July from 8pm until late. The champagne was certainly flowing, and we spent hours dancing, talking and laughing together. The great food, drink and music set the perfect scene for what was a fantastic way for the team to wind down, catch up and press the refresh button. Everyone had a wonderful night and we are now all well and truly ready to tackle the new financial year.

Thank you to our clients for your ongoing support throughout the year and we look forward to continuing to work with you in 2014/15.

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