Client Profiles
Our clients come from many industries and every single one requires a unique approach.
Red Dirt Personnel Group
We’re proud of the longevity of our business relationship with Red Dirt Personnel Group (Red Dirt), and Greg and Lesley Hobbs.
GeersSullivan has worked alongside Red Dirt from when it first launched and it’s been very rewarding to see the business flourish over the years.
Background
Red Dirt is a recruitment company that specialises in supplying temporary and permanent labour to the resources sector. Amongst Red Dirt’s clients are Barto Gold Mining Pty Ltd, St Barbara Limited, Millennium Mineraly Pty Ltd, Regis Resources Limited, Wiluna Operations Pty Ltd and Steinert Australia Pty Ltd.
A family-owned business, Red Dirt was founded by Greg and Lesley Hobbs in 2002 and they’ve been personal and professional clients of ours since GeersSullivan was established in 2003.
Our Approach
GeerSullivan is always available to act as an honest sounding board for Greg and Lesley, offering proactive advice and working with them to maximise the financial and tax outcomes of any decisions they make for themselves and the business.
Our role has evolved from when we were first engaged to produce Red Dirt’s quarterly accounts and provide financial and tax advice as they needed.
In 2004, Greg started looking into purchasing the office that Red Dirt operated from. Through a considered process, Managing Director Andrew Sullivan determined that the most financially beneficial method was to establish a self-managed super fund and purchase the property via contributions to the fund.
To this day, Andrew remembers the exact sizeable sum that this approach saved Greg and Lesley in taxes both immediately and annually. It also marked the point at which GeersSullivan began advising on Red Dirt’s broader structure, including the financial systems and self-managed super fund.
Nowadays, Greg and Lesley’s son, Justin, and daughter, Nicole, take care of Red Dirt’s day-to-day operations while Greg oversees the finances.
Our personal work with Greg and Lesley has also transitioned towards retirement planning, superannuation and investment advice.
Outcomes
GeersSullivan has worked with Greg and Lesley throughout the lifecycle of their business and careers – from initially setting up Red Dirt to creating financial stability and, more recently, transitioning into planning, preparing and funding their eventual retirement.
The longevity in our business relationship, as well as our expert teams for business-related finance, taxation, superannuation and systems advice, has meant that GeersSullivan has:
- Advised Greg and Lesley on the best structure for establishing the business
- Ensured a significantly favourable tax outcome at the time the office was purchased by advising Red Dirt to form a self-managed super fund
- Continued to maximise the tax benefits of managing investments through the self-managed super fund (especially when considering the accumulative impact over more than 15 years)
- Transitioned Red Dirt to Xero, which enables a much more efficient and comprehensive snapshot of the business’ financial position
- Helped contribute to the success and increased financial stability of the business from when it started to now
“GeersSullivan are approachable forward-thinkers who have given us excellent advice during Red Dirt Personnel Group’s different business phases. They always put things in layperson’s terms, so we know we’re making informed decisions about what’s best for us and the business.
“We’ve built up a lot of trust with GeersSullivan over the years, and Andrew is even the executor of our estate. GeersSullivan is the all-round package for personal and business advice – and I sleep a lot better knowing things are taken care of!” – Greg Hobbs, Director
RM Surveys
We developed a tailored strategy to allow the company founders to exit through a gradual management buyout.
Background
Our relationship with RM Surveys began as an independent company accountant. (Both owners have their own personal accountants.) In addition to handling the company’s Tax Compliance, we would meet quarterly to look at their results, define KPIs and talk about where the business was going. A couple of years ago the conversation turned to succession and both owners were looking to exit the business with slightly different timeframes.
Our Approach
There were a number of good young people in the business who the owners wanted to develop into a strong management team and give them the opportunity to take over the business gradually. Along with the owners, we created a bespoke funding model for each individual to show how they could generate funding and buy into the business over time—something that made everybody happy.
Outcome
As the company accountant, our role is to ensure continuity and the best result for all shareholders of the company. Three people from the management team bought in a year ago and are now looking at their next buy-in. The owners now have a succession model in place timed over 7 years to allow them to phase out their involvement and sell their equity in the business.
WDM Drill Maintenance & Compliance Pty Ltd
WDM Drill Maintenance & Compliance (WDM) is an engineering service provider of drill rigs and equipment within the national mining and resource industries.
GeersSullivan helped the three founders set up the business in 2019. It has been our pleasure to be part of their journey of growth, and we appreciate the trust that WDM continues to put in us.
Background
In 2019, founders Eddie Banner, Tys Jansen and Nathan Pollard formed WDM to strike out on their own rather than working for someone else.
Eddie Banner has been a longstanding client of GeersSullivan via Director Chris Grieve for his personal income tax returns, and engaged GeersSullivan to assist in setting up WDM’s business structure and internal accounting procedures and systems from scratch.
Our Approach
Building drill rigs is a costly business, so the founders needed private, passive investors to inject capital into their first build, which took 12 months. GeersSullivan provides progress reports to the investors as needed.
The accounting around project costing per rig is also quite complex, so we created a system to capture WDM’s costs per project and manage the large initial outlay with the often-delayed profits.
As part of this, GeersSullivan applies tax legislation to map the percentage complete each project is versus the revenue that has been generated. This enables us to adjust when the revenue is recognised against key project milestones (similar to building a house).
Basically, we ensure tax liabilities align with not only when revenue is received, but also the actual progress of the drill build. For example, if the drill is 70% complete but 80% of the revenue has been received, we can delay the tax liability for the ‘extra’ 10% until the percentage complete matches the revenue. This is hugely helpful for managing cashflow.[RO1]
GeersSullivan also engaged a research and development (R&D) tax specialist to provide several tax minimising opportunities for WDM to develop integrated rig software. We assisted in separately tracking standard operational components from development-specific components (as you can’t count standard components like nuts and bolts towards R&D).
Additionally, GeersSullivan offers WDM our specialised CFO suite of accounting services, which includes:
- Financial management (e.g. weekly bookkeeping, payroll, accounts payable and receivable, tax compliance, BAS preparation and so on)
- Strategic advice, including financial analysis, corporate governance, reporting and growth management
- Support for human resource requirements, including onboarding new team members
- Ongoing availability for ad hoc queries
Outcome
Since 2019, we have helped WDM by:
- Creating the initial business structure and robust accounting systems
- Considering the peculiarities of their industry and then applying tax law to minimise tax and to weather the necessary cashflow peaks and troughs
- Advising on managing their growth from the three founders to seven employees and beyond
- Helping to incorporate a drill maintenance service offering for existing rigs to provide a regular income stream
- Achieving a highly positive result for the R&D tax offset through our network of experts
“Chris has always done right by me, from my personal taxes right through to helping us to set up and manage the accounting for WDM. He and the GeersSullivan team have really got to know our industry, so they can maximise our tax offset and cashflow.
They’re really easy to deal with, and always get back to us quickly. I suppose I can forgive Chris for being a Freo supporter”. – Eddie Banner, Founder & Business Development Manager