Client Profiles
Our clients come from many industries and every single one requires a unique approach.
Aardent Dental Centre
Over the years, GeersSullivan has assisted Dr Richard Williams to become full owner of Aardent Dental Centre, purchase its premises within a self-managed super fund and restructure the business entities to be more tax-effective.
It has been very rewarding to help Richard achieve his goals.
Background
Established over 30 years ago, Aardent Dental Centre is based in Victoria Park. The name comes from the word ‘ardent’, signifying the team’s passion for helping to improve the oral health of people in their community.
Having previously worked with Director Chris Grieve, GeersSullivan was approached by owner Richard in 2013. His mentor and business partner was retiring and Richard wanted to buy the remaining half of Aardent Dental Centre. It was in his best interest to engage a separate accountant and we have been Richard’s accountant ever since.
Our Approach
As well as acquiring the outgoing partner’s 50% ownership of Aardent Dental Centre, the transaction also involved purchasing the commercial property that Aardent Dental Centre operates out of, which Richard’s business partner solely owned.
GeersSullivan helped Richard to set up a self-managed super fund to purchase the property while also simplifying the business’ accounting structure by rolling the two partnerships into a single entity; transferring employee contracts and entitlements and so on. We also transferred Aardent Dental Centre across to Xero’s cloud-based accounting software in conjunction with his internal bookkeeper.
With many years of experience helping in the purchase of sale and businesses, GeersSullivan really understands the logistical details and can advise on what needs to happen – everything from transferring the trading name to dividing up assets and even printing new business cards.
GeersSullivan continues assisting Aardent Dental Centre with their ongoing bookkeeping, superannuation and GST compliance, end-of-year financials, taxation planning and generally being responsive to the issues that arise from time to time with any small business.
Additionally, GeersSullivan has helped Richard to restructure the entities that Aardent Dental Centre operates out of, with the long-term view of accessing previously unutilised deductions and improving the overall tax position of the business and the family trust.
Outcomes
Since 2013 we have helped Richard and Aardent Dental Centre to:
- Smoothly transition business ownership while simplifying the business structure
- Purchase the Aardent Dental Centre premises within the self-managed super fund, which represents a good financial investment and more favourable tax environment
- Reduce Richard’s tax liability by restructuring the business entities more effectively
- Transfer to Xero’s cloud-based accounting software, which offers greater, real-time financial insight
- Proactively plan towards further wealth creation and Richard’s long-term retirement
“GeersSullivan has helped to refocus what needs to be done on the financial side of things. We work really well together and Chris and the team are always so contactable. GeersSullivan really know the rules and regulations and are prepared to think outside the box to figure out effective solutions. I feel really supported.” – Dr Richard Williams
Red Dirt Personnel Group
We’re proud of the longevity of our business relationship with Red Dirt Personnel Group (Red Dirt), and Greg and Lesley Hobbs.
GeersSullivan has worked alongside Red Dirt from when it first launched and it’s been very rewarding to see the business flourish over the years.
Background
Red Dirt is a recruitment company that specialises in supplying temporary and permanent labour to the resources sector. Amongst Red Dirt’s clients are Barto Gold Mining Pty Ltd, St Barbara Limited, Millennium Mineraly Pty Ltd, Regis Resources Limited, Wiluna Operations Pty Ltd and Steinert Australia Pty Ltd.
A family-owned business, Red Dirt was founded by Greg and Lesley Hobbs in 2002 and they’ve been personal and professional clients of ours since GeersSullivan was established in 2003.
Our Approach
GeerSullivan is always available to act as an honest sounding board for Greg and Lesley, offering proactive advice and working with them to maximise the financial and tax outcomes of any decisions they make for themselves and the business.
Our role has evolved from when we were first engaged to produce Red Dirt’s quarterly accounts and provide financial and tax advice as they needed.
In 2004, Greg started looking into purchasing the office that Red Dirt operated from. Through a considered process, Managing Director Andrew Sullivan determined that the most financially beneficial method was to establish a self-managed super fund and purchase the property via contributions to the fund.
To this day, Andrew remembers the exact sizeable sum that this approach saved Greg and Lesley in taxes both immediately and annually. It also marked the point at which GeersSullivan began advising on Red Dirt’s broader structure, including the financial systems and self-managed super fund.
Nowadays, Greg and Lesley’s son, Justin, and daughter, Nicole, take care of Red Dirt’s day-to-day operations while Greg oversees the finances.
Our personal work with Greg and Lesley has also transitioned towards retirement planning, superannuation and investment advice.
Outcomes
GeersSullivan has worked with Greg and Lesley throughout the lifecycle of their business and careers – from initially setting up Red Dirt to creating financial stability and, more recently, transitioning into planning, preparing and funding their eventual retirement.
The longevity in our business relationship, as well as our expert teams for business-related finance, taxation, superannuation and systems advice, has meant that GeersSullivan has:
- Advised Greg and Lesley on the best structure for establishing the business
- Ensured a significantly favourable tax outcome at the time the office was purchased by advising Red Dirt to form a self-managed super fund
- Continued to maximise the tax benefits of managing investments through the self-managed super fund (especially when considering the accumulative impact over more than 15 years)
- Transitioned Red Dirt to Xero, which enables a much more efficient and comprehensive snapshot of the business’ financial position
- Helped contribute to the success and increased financial stability of the business from when it started to now
“GeersSullivan are approachable forward-thinkers who have given us excellent advice during Red Dirt Personnel Group’s different business phases. They always put things in layperson’s terms, so we know we’re making informed decisions about what’s best for us and the business.
“We’ve built up a lot of trust with GeersSullivan over the years, and Andrew is even the executor of our estate. GeersSullivan is the all-round package for personal and business advice – and I sleep a lot better knowing things are taken care of!” – Greg Hobbs, Director
Perth Gourmet Trader
GeersSullivan has helped Jonathan and Kirstie Kemble to grow their wholesale business and pursue exciting new opportunities.
Recently opening two retail outlets at the newly developed Yagan Square, Perth Gourmet Trader has joined the vibrancy of Perth’s food and wine landscape. GeersSullivan is proud to have contributed to this success.
Background
In 2010, Jonathan and Kirstie Kemble established Perth Gourmet Trader, a wholesale fine food and wine company. Though originally the business was the Western Australian franchise of a national company, in April 2017 the husband and wife duo branched out on their own.
Known as the ‘curators of flavour’, Perth Gourmet Trader carefully selects each premium product to ensure an exceptional culinary experience for their clients, who range from Optus Stadium to Petition and Deli Divine.
Since then Jonathan and Kirstie have expanded Perth Gourmet Trader into two retail ventures at Yagan Square’s Market Hall that showcase their high quality products – Perth Gourmet Trader Deli and Wheat St, a European inspired restaurant that serves pasta, bruschetta and salads.
Our Approach
Coming from a chef and banking background respectively, Jonathan and Kirstie were new to business when they started Perth Gourmet Trader. Therefore, at first our Associate Director, Ashley Dawson, assisted them with their cash flow, pricing, lodgements and so on with the ultimate goal of profitability. Later, Ashley and the GeersSullivan team provided strategic analysis and advice regarding taxation and financial planning.
When the opportunity arose to open two retail outlets, Ashley assisted Jonathan and Kirstie with their application to the Metropolitan Redevelopment Authority (MRA). The tendering process was very comprehensive and included anticipating the foot traffic from various points in Perth and Northbridge and the amount of coffees, alcoholic beverages and food that would be purchased.
Once Jonathan and Kirstie were successful in their application, Ashley and the GeersSullivan team began the process of helping to secure financing. After the building and fitout at Yagan Square was finished, Perth Gourmet Trader Deli and Wheat St opened on 28 February 2018.
We have also assisted Jonathan and Kirstie with how to structure the businesses to operate side-by-side in the most tax-effective manner possible, with Perth Gourmet Trader providing stock to Wheat St and the Perth Gourmet Trader Deli.
Outcome
Jonathan and Kirstie are both hands on and, as proactive business owners, like to understand GeersSullivan’s financial strategies. Over time, this has meant that they’re in a better position to plan, anticipate potential issues and address them.
Over the years Ashley and the GeersSullivan team has helped Jonathan and Kirstie to:
- Source financial software that is better suited to Perth Gourmet Trader’s needs and volume of business
- Manage cash flow and increase overall financial stability and profitability, which allows them to grow their business and pursue lucrative opportunities
- Engage a bookkeeper to monitor their weekly and monthly finances, which has freed Kirstie to focus on their core business activities
- Successfully complete the tender process for Yagan Square
- Establish two new retail outlets, including securing finance for the fitout
- Structure their businesses to maximise profitability
“GeersSullivan has become part of the Perth Gourmet Trader family. We couldn’t imagine running our businesses without them. They really ‘get’ what we do and who we are as people. The GeersSullivan team has empowered us to grow and expand, and are so supportive of what we want to achieve. In fact, they regularly check in with us to see how we’re going. We wouldn’t trust anyone else with our finances.” – Jonathan and Kirstie Kemble, owners of Perth Gourmet Trader, Kemble Foods and Wheat St.
Kimberley Aboriginal Law & Cultural Centre (KALACC)
We’ve helped the Kimberley Aboriginal Law & Cultural Centre (KALACC) achieve greater financial insight. In turn, they’re now in a better position to allocate funding to their programs and create an even greater positive impact on their community.
Background
KALACC is an Aboriginal corporation, which is a specific type of not-for-profit legal entity. They support the traditional cultural practices of the 30 Aboriginal language groups of the Kimberley region in Western Australia.
KALACC receives funding from up to 30 streams at any time, including government bodies and private sector corporations. Therefore, their financials are especially vast.
When GeersSullivan first started working with KALACC in October 2015 their financials were approximately 6–12 months behind. This made it difficult to aptly allocate funding to their activities or know exactly what was left to spend within their grants.
Additionally, with programs often funded by several grants there’s more to track than your average not-for-profit. As Wes says, KALACC’s finances are “a bit like a juggling act – there are always balls in the air and things being shifted from one place to another!”
Our Approach
We have a very hands-on, responsive approach to working with KALACC. Our Senior Manager, Tom Francis, is the primary contact for their day-to-day needs, with assistance from Director Chris Grieve.
GeersSullivan’s role can be likened to an external Chief Financial Officer and accountant in one. As well as completing financial reports and assisting with grant acquittals, we also help with strategic planning, provide guidance regarding salary issues and so on. Tom even travels to Broome every 6 months to be part of KALACC’s Annual General Meeting or brief the Board.
It’s a collaborative relationship where we’re responsive to KALACC’s specific needs, such as holding training sessions with staff. We translate the financial things so that KALACC’s team can make informed decisions about how best to spend their funding.
In fact, Tom exchanges emails with Wes most days and has such an extensive knowledge of the organisation and its staff that he feels like one of the team. You might say that we’re KALACC’s southern division, 3,000 kilometres away.
Outcomes
GeersSullivan has helped KALACC by:
- Implementing systems that increase operational efficiency and the effectiveness of financial data
- Providing a comprehensive, up-to-date snapshot of their financials
- Increasing the timeliness of reliable, accurate information
- Allowing for better allocation of funding streams to relevant programs and eliminating incidents where funding has had to be returned
- Empowering staff with the knowledge and surety to make informed decisions and plan strategically
- Allowing Wes to divert his attention to more pertinent matters for the organisation, such as sourcing new funding and developing new programs
- Listening to the staff’s needs, helping them to learn and building their confidence in their own financial management
Through our work with KALACC we’ve seen the subtle yet large impact this increased financial insight has had for their organisation and the wider community. It’s very rewarding work.
“I really appreciate how enthusiastically GeersSullivan has entered our juggling act – learning about our organisation, really understanding what’s needed, being extremely responsive and working in a collegial way. It’s good to work with people who have such a commitment to us.” – Wes Morris, KALACC Coordinator
Acton Rockingham and Baldivis
We’ve been right alongside the owners as they’ve grown their real estate business from a two person partnership to a 25-strong team.
When the daily commute to Rockingham became too much for Scott, we helped him transition out of the business and begin working on new projects.
Background
Roger and Scott initially approached Chris in 2005 to do a valuation and due dilligence on a local real estate agency they were considering buying. The numbers made sense and they went ahead, with Chris handling the ASIC secretarial work to move the transfer along without a hitch. In 2006 the Perth property boom hit, enabling Roger and Scott to grow the business rapidly. All throughout this process, Chris provided periodic reporting and analysis and discussion of business metrics, managing the expansion and looking at what effects the commitments in leasing and staff numbers had on the business. This level of collaboration meant the partners could pursue their goals without stretching themselves too far.
In time, Scott decided he wanted to pursue other projects and together we began working on a succession plan that would provide a fair outcome for both owners.
Our Approach
Chris’ longtime relationship and regular communication with Roger and Scott meant that the conversation around succession happened naturally and in the course of their meetings. This allowed Chris to develop a plan more efficiently than if they had been a brand new client without the benefit of history and assured compliance.
Outcome
A considered and carefully structured succession plan allowed Roger to buy out Scott’s share of the company and Scott to exit with a handsome return on his investment—with minimal tax implications for both. Roger took over the reins with his wife Melinda, continuing to grow the business and establishing a second office in Baldivis in 2013. They now have over 25 staff and Chris continues to work closely with the business.
“My decision to work with Chris was the best business decision I ever made” Roger Moorhouse
RM Surveys
We developed a tailored strategy to allow the company founders to exit through a gradual management buyout.
Background
Our relationship with RM Surveys began as an independent company accountant. (Both owners have their own personal accountants.) In addition to handling the company’s Tax Compliance, we would meet quarterly to look at their results, define KPIs and talk about where the business was going. A couple of years ago the conversation turned to succession and both owners were looking to exit the business with slightly different timeframes.
Our Approach
There were a number of good young people in the business who the owners wanted to develop into a strong management team and give them the opportunity to take over the business gradually. Along with the owners, we created a bespoke funding model for each individual to show how they could generate funding and buy into the business over time—something that made everybody happy.
Outcome
As the company accountant, our role is to ensure continuity and the best result for all shareholders of the company. Three people from the management team bought in a year ago and are now looking at their next buy-in. The owners now have a succession model in place timed over 7 years to allow them to phase out their involvement and sell their equity in the business.
WDM Drill Maintenance & Compliance Pty Ltd
WDM Drill Maintenance & Compliance (WDM) is an engineering service provider of drill rigs and equipment within the national mining and resource industries.
GeersSullivan helped the three founders set up the business in 2019. It has been our pleasure to be part of their journey of growth, and we appreciate the trust that WDM continues to put in us.
Background
In 2019, founders Eddie Banner, Tys Jansen and Nathan Pollard formed WDM to strike out on their own rather than working for someone else.
Eddie Banner has been a longstanding client of GeersSullivan via Director Chris Grieve for his personal income tax returns, and engaged GeersSullivan to assist in setting up WDM’s business structure and internal accounting procedures and systems from scratch.
Our Approach
Building drill rigs is a costly business, so the founders needed private, passive investors to inject capital into their first build, which took 12 months. GeersSullivan provides progress reports to the investors as needed.
The accounting around project costing per rig is also quite complex, so we created a system to capture WDM’s costs per project and manage the large initial outlay with the often-delayed profits.
As part of this, GeersSullivan applies tax legislation to map the percentage complete each project is versus the revenue that has been generated. This enables us to adjust when the revenue is recognised against key project milestones (similar to building a house).
Basically, we ensure tax liabilities align with not only when revenue is received, but also the actual progress of the drill build. For example, if the drill is 70% complete but 80% of the revenue has been received, we can delay the tax liability for the ‘extra’ 10% until the percentage complete matches the revenue. This is hugely helpful for managing cashflow.[RO1]
GeersSullivan also engaged a research and development (R&D) tax specialist to provide several tax minimising opportunities for WDM to develop integrated rig software. We assisted in separately tracking standard operational components from development-specific components (as you can’t count standard components like nuts and bolts towards R&D).
Additionally, GeersSullivan offers WDM our specialised CFO suite of accounting services, which includes:
- Financial management (e.g. weekly bookkeeping, payroll, accounts payable and receivable, tax compliance, BAS preparation and so on)
- Strategic advice, including financial analysis, corporate governance, reporting and growth management
- Support for human resource requirements, including onboarding new team members
- Ongoing availability for ad hoc queries
Outcome
Since 2019, we have helped WDM by:
- Creating the initial business structure and robust accounting systems
- Considering the peculiarities of their industry and then applying tax law to minimise tax and to weather the necessary cashflow peaks and troughs
- Advising on managing their growth from the three founders to seven employees and beyond
- Helping to incorporate a drill maintenance service offering for existing rigs to provide a regular income stream
- Achieving a highly positive result for the R&D tax offset through our network of experts
“Chris has always done right by me, from my personal taxes right through to helping us to set up and manage the accounting for WDM. He and the GeersSullivan team have really got to know our industry, so they can maximise our tax offset and cashflow.
They’re really easy to deal with, and always get back to us quickly. I suppose I can forgive Chris for being a Freo supporter”. – Eddie Banner, Founder & Business Development Manager